Case Study White Paper

Case studies unlike white papers are often much shorter but the information gathering process can be just as time intensive.

Case study white paper.

White papers case studies data sheets and industry analysis give a deep insight in what nextcloud has to offer. The white paper was originally used by government agencies to present policy information. Learn how i can help you create a compelling case study to educate your customers and make the sale. White paper vs case study.

Explore our case studies and white papers below for an educational glimpse into the impact of all test pro s instruments in the field. It is a persuasive and informative piece meant to. A case study teaches by example featuring extended testimonials on how a product or service helped a customer in the real world. Whatever you call it the case study is one of the most powerful and versatile marketing pieces in your toolbox.

Case studies therefore only span a few pages and are usually under 1500 words. After many years i ve come to the conclusion that white papers and case studies are the two most powerful most convincing and most cost effective marketing materials that any b2b vendor. Angie mansfield the case study white paper geek writes compelling customer success stories and engaging white papers to turn your leads into sales. Case studies white papers want to see motor testing in action.

There are several significant differences between a white paper and a case study when it comes to the tone objectives audience subject matter and directness of each document. Case studies are best suited for audiences at the top or middle of the funnel. Whitepapers and case studies the nextcloud white papers and case studies give a deep dive in nextcloud technology processes around security scalability and real world benefits of deployments. But b2b copywriters and marketers must understand when to use each one.

Typical case studies are anywhere between 500 to 1500 and more. Using a simple layout in your case study can be incredibly effect like in the example of a case case study below. Finally most case studies are short form content. It s considerably shorter than a white paper typically measuring around 800 words.

A white paper addresses your target audience s pain points similarly to a case study but goes deeper into explaining the research and proof points to support your methodology.